Creating the brand for a vintage furniture e-retailer

This year, I’ve been working together with my brother on his vintage furniture company that he started. I’ve been helping out with brand strategy, marketing and keeping the pinterest and facebook accounts up-to-date, events and so on.

Creating the brand was extremely exciting with everything from values, mission, naming to logo and other visuals. This is the logo that we created with our graphic designer:

The text below is the “about gRetro” text that I wrote for the website. I wrote it as if my brother wrote it himself though! (Original text in Swedish here)

About gRetro
gRetro was founded by myself, Gustav Jansater, in the early spring of 2013 with the aim to make use of old things. We sell “stuff” that some people are tired of but in a new home can create that personal touch that brand new purchases just can’t.

They say that 2013 is the year when we start looking at our old things in a new light, the year we start recycling “old junk”. Young people have already started looking for gems in containers and attics and hopefully this is the year when the expression “throw-away society” ceases to exist and is replaced by “recycling society”. gRetro is a company that wants to contribute to this.

gRetro can help you create your own unique home, something truly special with your own personal style, thanks to a great range of products such as furniture, textiles, art, lights and homeware.

The name gRetro comes from adding the letter G to the word retro. G as in my name Gustav, but also as in my granny Greta, who together with grandpa Nils drove down to the flea markets in France during the 40’s, 50’s and 60’s and brought back antiques and old treasures to renovate. They have passed on this passion for old furniture and making use of old stuff to me and to my whole family.

And then retro, from retrospective – looking back at what has already been. Objects from another era… Gustav, Greta and Retro – gRetro!

Check out the gRetro website here, unfortunately we just ship within Scandinavia at the moment and the website is still only available in Swedish. But there are lots of pictures that tell more than words!

gRetro’s pinterest

Retro & Vintage inspiration