Creating the brand for a vintage furniture e-retailer

This year, I’ve been working together with my brother on his vintage furniture company that he started. I’ve been helping out with brand strategy, marketing and keeping the pinterest and facebook accounts up-to-date, events and so on.

Creating the brand was extremely exciting with everything from values, mission, naming to logo and other visuals. This is the logo that we created with our graphic designer:

The text below is the “about gRetro” text that I wrote for the website. I wrote it as if my brother wrote it himself though! (Original text in Swedish here)

About gRetro
gRetro was founded by myself, Gustav Jansater, in the early spring of 2013 with the aim to make use of old things. We sell “stuff” that some people are tired of but in a new home can create that personal touch that brand new purchases just can’t.

They say that 2013 is the year when we start looking at our old things in a new light, the year we start recycling “old junk”. Young people have already started looking for gems in containers and attics and hopefully this is the year when the expression “throw-away society” ceases to exist and is replaced by “recycling society”. gRetro is a company that wants to contribute to this.

gRetro can help you create your own unique home, something truly special with your own personal style, thanks to a great range of products such as furniture, textiles, art, lights and homeware.

The name gRetro comes from adding the letter G to the word retro. G as in my name Gustav, but also as in my granny Greta, who together with grandpa Nils drove down to the flea markets in France during the 40’s, 50’s and 60’s and brought back antiques and old treasures to renovate. They have passed on this passion for old furniture and making use of old stuff to me and to my whole family.

And then retro, from retrospective – looking back at what has already been. Objects from another era… Gustav, Greta and Retro – gRetro!

Check out the gRetro website here, unfortunately we just ship within Scandinavia at the moment and the website is still only available in Swedish. But there are lots of pictures that tell more than words!

gRetro’s pinterest

Retro & Vintage inspiration

     

    

    

    

      

New retro home decor from gRetro

My brother’s new company is going really well – no wonder when he’s selling so many beautiful vintage interior design online! Here are a couple of newly added products (I also love the way he’s taking the pictures)

 

 

Green glass bowls

Glass bowl

Wooden bowls and plates

 

All from gRetro.se

 

looking for vintage furniture

I’m looking for retro vintage furniture for the new flat. It’s a shame that most of it is so expensive, especially here in London.

I’ve found a very nice 60s dining table at Vintage Retro. It’s made in Denmark, designed by Hans Olsen and made by Frem Rojle in teak. The triangular chairs go in under the table so that it takes less space.

But it costs £800…

The furniture that I’ve found on Swedish sites is less expensive. But then again, I would need to transport it to London, which would be a hassle and cost more.

Like this Danish dining table from the 50s but at a Swedish site called Got2Get. It’s less than £500.

I’ve also seen these amazing chest of drawers / buffets

The above is made by Arne Vodder for Atelje Trä glas in Sweden in the 60s.

And I love this one above!

But they are also a bit expensive and I think I need to be lucky on ebay or maybe there’s a market somewhere outside London where you can find nice things to then refurbish.. If you know of anything, please let me know!